Paul Mitchell
At Sweet Squared, I led the design for the launch of our biggest client-to-date, Paul Mitchell. The designs spanned across many marketing touch points and encouraged Paul Mitchell’s existing customer base to move across from their old distributor and Sweet Squared customers to engage with the new brand. I designed across a variety of print and digital to get the word out there whilst maintaining a consistent identity throughout.
The identity I designed was playful whilst remaining professional. I was inspired by founder John Paul DeJoria’s ethos of spreading Peace, Love and Happiness (which is also a foundation he began in 2011). The doodles and hand-drawn effects worked well for the initial print designs and were then rolled out across digital to create a consistent voice for the launch and to add personality to a brand where the Pro is at the heart.
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Newspaper to Announce
We sent these out to ambassadors and gave them out at the launch party.
Instagram Carousel Post
Posted on socials to create more brand trust.
PR Packaging
Posted out to our ambassadors to introduce the brand and give a sample of three products.
Email & Web Banners
Event
Signage, shop lightbox sign, tote bags, roller banners.
NEW&NOW Magazine
I designed the first edition of this bi-monthly digital magazine which will be used as a template for all future editions.
Paul Mitchell
Social
Paul Mitchell launched a new branded social event called 'The Paul Mitchell Social' to bring together salon professionals in an immersive, influencer-led experience.
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I created the identity for this. It was key that the logo seamlessly integrated the existing Paul Mitchell logo without altering it in any way. We wanted the logo to feel social-first, modern, and premium.
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Logo Design
