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work experience with

Smurfit Kappa Display

The live brief for this project was set by Smurfit Kappa Display and we had to create a front-of-store display (with theatre) for the promotion of Doritos crisps who were running a competition to win a Playstation 5. To learn the process I created a Tesco Clubcard FSDU (Free Standing Display unit) adhering to the strict Tesco guidelines as well as a single branded Doritos x Playstation FSDU. From this I designed the extra theatre for a high impact point of purchase (POP) display that delivers maximum stopping power by creating a unique and large brand experience, worthy of its front-of-store position.

Awarded 3rd prize for

my front-of-store 

theatre design!

Tesco Clubcard FSDU

2D Designs (with the guideline grids)

Mockup

Tesco FSDU mock-up
Tesco FSDU header design
Tesco FSDU design

Doritos x Playstation FSDU

Analysing the Key Visual

Spider diagram analysing the Doritos x Playstation key visual

Iterations

Doritos x Playstation FSDU design iteration
Doritos x Playstation FSDU header design iteration

Final Design

Doritos x Playstation FSDU final design

Mockup

Doritos x Playstation FSDU final design  mockup

Doritos x Playstation Front-of-Store Display Unit with Theatre

Header Iterations

Doritos x Playstation front-of-store unit header design iterations
Doritos x Playstation front-of-store unit header design iterations

Near to Final Design

Doritos x Playstation front-of-store unit design iteration mockup

Last few changes made:

  • Removed the black backing in the centre and made it hollow. Structurally it is sturdy without and it is best not to have a big opaque board in the centre as it can encourage shoplifting/ give you a blind spot with the cameras.

  • Added the Playstation buttons to the header panel with the Dorito in place of the triangle button as they have strong brand recognition and it helps to improve understanding of the display from afar i.e. what you can win.

  • Added a circular base as I have not utilised that area. It invites you in with the 'grab a bag to play' message - you are stepping into the competition.

Doritos x Playstation front-of-store unit final design mockup

Final Mockup

Doritos x Playstation front-of-store unit final design  mocked-up in a store
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